HELSINQI

HELSINQI

CREATIVE

Integrity Branding • Sustainable Marketing



Empowering brands of substance to succeed in a world of surface.

 

It's a conundrum.

Forward-thinking companies with high-caliber brands have richer, deeper stories to tell. Especially when you're committed to sustainability and corporate social responsibility. But you still have to compete in a glib marketplace where hype crowds out substance.

We love conundrums.

Our specialty is aligning the surface with the substance. We make the authentic story clear, compelling and relevant to the discerning audiences that matter, so that our clients outmaneuver the hype without compromising the integrity that makes them exceptional.

Conundrum resolved.

This is critical in an exponentially evolving marketplace where the new consumer is hyper-informed and driving the conversation — and the conversation is changing every day. The challenges run deeper than new media, new channels, new platforms.

It's about the way people trust.

We offer a new vision of marketing driven by transparency, relevance and participation. From the big ideas to production — across all channels, and even across languages — HELSINQI is your full-service partner in authentic, strategic, creative marketing with a future.


Based in The People's Republic of Portland, Oregon, HELSINQI is a farsighted, triple-bottom-line creative agency committed to sustainability, fair trade, corporate social responsibility (CSR), and all-around good business.

SELECTED CLIENTS:

YWCA of Greater Portland

The YWCA of Greater Portland refocused their mission in the community, and partnered with HELSINQI to refocus the message.More

FearNoMusic

FearNoMusic 21st-century ensemble performs extraordinary music and we've given them an identity to match.More

Fields & Lane

After making top-grade leather gloves for industry for many years, Laughlin-Cartrell decided to strategically extend into lifestyle retail.More

Feature Photo

Patineur, La Défense, Paris — photo by our Italian paparazza Jessica Hauf. Grazie, Jessica!


BLOG FEED

Advertiser-Consumer Breakup

29 Jul 2010

This one's from a couple of years ago already. The only difference is that today it'd be a minute shorter…...

Second-order decision-making

26 Jul 2010

Whose idea was it in the first place to consider consumers — or, really, anyone, come to that — as...

Where have I seen Old Spice Guy before?

19 Jul 2010

What's so universally appealing about the (allegedly already retired) Old Spice Guy and his ads is the lack of snark....

Return on Integrity is the New Bottom Line

15 Jul 2010

At base, Integrity Marketing & Branding is perfectly intuitive, once businesses ditch the battlefield mentality for a vision of marketing…

The Inopportuneness of Being Earnest

13 Jul 2010

One of the pitfalls of marketing by principled companies and organizations is Deadly Earnest Syndrome, a tragic condition that afflicts…


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