HELSINQI CREATIVE

 

We see a bright new world

…of sunshine and daisies, where children play zithers and lambs frolic in — sorry, hold on… wrong vision.

We do see a world with more trees and less irrelevant, intrusive marketing that squanders valuable assets. It's a place where marketing is a positive resource for companies and consumers alike, for communities, and for the planet. Where good business recognizes that social and environmental leadership reinforces profit.

Ambitious? Optimistic? You bet. And doggedly savvy to boot. Our dual mission is to provide:

1. Brilliant communications that create long-term prosperity for our clients in an exponentially evolving world.
2. Innovative communications that contribute to a sustainable, equitable, thriving society.

Not long ago, those two goals were distinct, even at odds with each other. But the world has changed in fundamental ways, and today they're one and the same. That's the insight that drives HELSINQI.

THE TRIPLE CHALLENGE

The 21st-century marketing environment presents three specific challenges:

THE KEYS

Turning the Triple Challenge into a Triple Opportunity takes the right set of keys:

MARKETING AS LEADERSHIP

Old-guard marketing uses a lot of battlefield lingo: Penetrate the market. Launch a media blitz. Target the consumer. The talk is backed up with tactics to match, expressly designed to exploit peoples' vulnerabilities. Spin — i.e. deception with deniability — is just part of the arsenal.

No wonder people are fed up with blitzkrieg marketing! It's hard to imagine a worse strategy for building trust. Time for a new perspective.

Relate & Translate

At HELSINQI we see commerce as an ecosystem. In an ecosystem, your long-term prosperity depends on the health and vitality of the ecosystem as a whole. The smart strategy is to strengthen relationships, empower consumers and other stakeholders, and keep community and planet healthy.

To make it happen, we don't target people, we relate: we take a genuine interest in our stakeholders and find out how we can make their lives better. And rather than spin, we translate: we communicate in the language of our audience to make things more clear, not less.

When you Relate & Translate, you market from a position of mutual confidence. That's marketing as leadership. It's how you make allies. It's how you build trust.

That's the HELSINQI vision. Putting it to work creating prosperity for our clients — and making the world a better place in the bargain — is our mission.

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